A dedicated IP address ensures that you shall have a unique numeric identifier on the Internet and that it will not be shared with other people's sites or applications as it happens with a shared hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is needed in case you have an Internet store and you would like to accept online payments or in case you have a login form and you'd like the info which users submit to be encrypted. A dedicated IP address could also be used for other apps, like a VoIP server, for instance. Moreover, it shall give more credibility and security to your sites, since a network flood to a shared IP will not have any effect on your dedicated IP. In case you host your Internet sites with our company and you have your own server, you will be able to get one or a number of dedicated IP addresses with just a couple of mouse clicks and to use them just in case you cannot use the IP provided with the hosting server.